Is this another name for consulting?

No.  While a business coach definately does some consulting, a consultant does not coach.

A pure consultant is basically a specialist dealing with a certain area of a business. For example, a consultant might be able to tell you how to eliminate waste in a manufacturing process. Typically, a consultant is project/problem specific, and details his findings in a report.

A coach doesn’t concentrate on a single area, doesn’t necessarily prepare formal reports, doesn’t concentrate on ONLY the business, and doesn’t leave once a specific project is completed. A coach is there for you – 24 hours a day – to help you, guide you, motivate you, improve you, and improve your entire business.

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